Andrii Soboliev
Andrii Soboliev
Bridging UX & Product at
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#community_platform, #forms, #analytics, #landing_pages, #AI, #courses
Mar 2025 - Jun 2025
Designed and implemented a gamification system to boost community engagement by introducing incentives for earning points, progressing through levels, and unlock… See more
Designed and implemented a gamification system to boost community engagement by introducing incentives for earning points, progr… See more
+8%
Engagement
+3%
Retention
-11%
Churn rate
Mar 2025 - Jun 2025
Designed and implemented a gamification system to boost community engagement by introducing incentives for earning points, progressing through le…. See more
+8%
Engagement
+3%
Members joined
-11%
Churn rate
Mar 2025 - Jun 2025
I led the redesign of Wix Groups to increase user engagement, boost membership growth, and drive revenue. By optimizing the top of the fu….See more
+12%
Engagement
+8%
Members joined
+19%
GPV $
Payment Forms
Aug 2023 - Mar 2024
I led the UX design for enhancing Wix Forms, a widely used app serving millions of users daily. While essential for businesses and services, its p…
+7%
Active forms
+5%
Published
9x
Revenue
Mar 2025 - Jun 2025
Created a comprehensive blog performance dashboard, providing deeper insights and trend analysis to help users track engagement, identify pa… See more
+45%
Engagement
-37%
Drop offs
+3%
Post views
Sep 2021 - Mar 2022
I led the redesign of Wix Groups to increase user engagement, boost membership growth, and drive revenue. By optimizing the top of the funnel and expanding Wix Grou… See more
I led the redesign of Wix Groups to increase user engagement, boost membership growth, and drive revenue. By optimizing the top o… See more
+12%
Engagement
+8%
Members joined
+19%
GPV $
Dec 2022 - Mar 2023
Designed a comprehensive blog performance dashboard, providing deeper insights and trend analysis to help users track engagement, identify patterns, and optimize t… See more
Designed a comprehensive blog performance dashboard, providing deeper insights and trend analysis to help users track engagement, ide… See more
45%
Engagement
-37%
Drop offs
3%
Post views
Payment Forms
Aug 2023 - Mar 2024
I led the UX design for enhancing Wix Forms, a widely used app serving millions of users daily. While essential for businesses and services, its payment functionality was…
I led the UX design for enhancing Wix Forms, a widely used app serving millions of users daily. While essential for businesses and services, its …
+7%
Active forms
+5%
Forms published
9x
Revenue